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Burt’s Bees, Guess Fragrance To Fare Well Online at Holidays

Pre-holiday analysis from Clavis Inisght.

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By: Christine Esposito

Editor-in-Chief

According to Clavis Insight’s pre-holiday analysis of the online personal care gift pack and fragrance categories,  Burt’s Bees and Guess are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November.   Clavis Insight analyzed the online store representation of leading personal care and fragrance brands on six online retailers, based on key performance indicators (KPIs) critical to driving online purchasing—Pr...

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